ACXIOM REAL IDENTITY

Classe 35 — Comércio e serviços

Marketing plan development, namely, next best offerservices; providing business information relating to the accessing, downloading, viewing and manipulating data in the fields of consumer audience viewership, advertising sales effectiveness and selection of media to optimize sales results via an on-line searchable database.;

Classe 35 — Comércio e serviços

Technical consulting in the field of marketing to support marketing campaigns (terms too vague in the opinion of the International Bureau ? Rule 13 (2) (b) of the Regulations); marketing plan development, namely, next best offer services (terms too vague in the opinion of the International Bureau ? Rule 13 (2) (b) of the Regulations); providing an on-line searchable database featuring business information, namely, providing an online database for accessing, downloading, viewing and manipulating data in the fields of consumer audience viewership, advertising sales effectiveness, and selection of media to optimize sales results (terms too vague in the opinion of the International Bureau ? Rule 13 (2) (b) of the Regulations).;

Classe 42 — Software e TI

Data mining services, namely, consumer data hygiene services and data suppression services; developing customized web pages featuring user-defined information in the field of marketing of goods and services; software as a services (SaaS) services featuring software for providing access to first, second and third-party consumer marketing data including demographic and predictive data for consumer recognition purposes; software as a services (SaaS) services featuring a software program that facilitates in-store purchases of goods by consumers comprised of consumer recognition technology.;

Classe 45 — Serviços jurídicos

Risk mitigation services, namely, regulatory compliance consulting in the field of data privacy regulations and data ethics best practices.;