Logo Hippo

Hippo

Encerrada

Mista · Brasil

TecnologiaEducação

Andamento no INPI

Em recurso
  1. Depósito23/06/22
  2. Publicação21/03/23
  3. Exame
  4. Indeferido
  5. Concessão
  6. Vigente

Pedido indeferido pelo INPI. O processo aguarda a apresentação ou o exame do recurso.

Ver marcas parecidas já registradas

Última movimentação publicada pelo INPI: 11/07/2023 (RPI 2740). Atualizamos a cada nova RPI, publicada semanalmente.

Esta marca está encerrada — vale investigar antes de avançar

A marca "Hippo" não aparece como ativa no momento. Isso pode abrir espaço de mercado, mas o histórico completo e eventuais conflitos merecem revisão antes de avançar.

Panorama da marca

Situação INPI
Aguardando apresentação ou exame de recurso contra o indeferimento de Designação Recebida
Idade do processo
4 anos e 3 meses
Eventos no processo
2
Última atualização
11 de julho de 2023

Dados do processo

Titular
S. O. (pessoa física)
Número do processo
501692893
Número de registro
501692893
Natureza
Madri Produto/Serviço
Data do depósito
23 de junho de 2022
Válido até
23 de junho de 2032

Produtos e serviços cobertos

Classe 9Tecnologia

3D spectaclesanswering machinesticket dispenserscircuit breakersautomated teller machines [ATM]steering apparatus, automatic, for vehiclesautomatic indicators of low pressure in vehicle tyresaerometersasbestos clothing for protection against fireasbestos gloves for protection against accidentsasbestos screens for firemenaccelerometersactinometersbatteries for electronic cigarettesaccumulators, electricacoustic couplersalidadesaltimetersammetersanemometersanodesanode batteriesaerialsanti-glare glassesvisors for helmetsanticathodesremote control apparatusdata processing apparatusapparatus to check frankingfermentation apparatus for laboratory useigniting apparatus, electric, for igniting at a distanceapparatus and installations for the production of X-rays, not for medical purposesGlobal Positioning System [GPS] apparatustesting apparatus not for medical purposesapertometers [optics]acid hydrometersacidimeters for batteriesapparatus and instruments for astronomyaudio- and video-receiversaudiovisual teaching apparatusaudio interfacesbeacons, luminousbalancing apparatuslighting ballastsbattery jarsbarometersignition batteriesbatteries, electricbatteries, electric, for vehiclescordless telephonesbalances [steelyards]betatronsbinocularsbiochipscomputer memory devicesblack boxes [data recorders]fire hose nozzlesconnected bracelets [measuring instruments]scalesbaby scalesscales with body mass analysersbathroom scalesweighbridgesplumb bobsvacuum gaugesvacuum tubes [radio]variometersshoes for protection against accidents, irradiation and firemeasuring instrumentsgaugesmeasuring apparatusmeasuring devices, electricmeasurescurrent rectifiershigh-frequency apparatusflowmetersbranch boxes [electricity]video screenscamcordersvideo cassettesvideo baby monitorsvideo telephonesviewfinders, photographicsighting telescopes for firearmsviscosimeterswind socks for indicating wind directionlevelling staffs [surveying instruments]peepholes [magnifying lenses] for doorsmarking buoysfire extinguishersdiving suitsdivers' masksfibre optic cablesvoltmetersear plugs for diversgas testing instrumentsgasometers [measuring instruments]discharge tubes, electric, other than for lightinggalena crystals [detectors]galvanic batteriesgalvanic cellsgalvanometershands-free kits for telephonesvirtual reality headsetsheliographic apparatussurveying instrumentssurveying apparatus and instrumentssurveying chainsweightshygrometershydrometersneedles for surveying compassesneedles for record playershologramsmeasuring glasswaresounding leadsloudspeakersrange findersdecompression chambersdensimetersdensitometersdetectorssmoke detectorscounterfeit coin detectorsbells [warning devices]mirrors [optics]mirrors for inspecting workdictating machinesdynamometersfloppy disksdisks, magneticdisk drives for computersjuke boxes for computersteleruptersdistillation apparatus for scientific purposesdiffraction apparatus [microscopy]breathing apparatus for underwater swimmingbreathing apparatus, except for artificial respirationdiagnostic apparatus, not for medical purposestransparencies [photography]slide projectorsdiaphragms [acoustics]diaphragms [photography]diaphragms for scientific apparatusDNA chipsadding machinesdosage dispensersroad signs, luminous or mechanicaltraffic conesfuse wirechoking coils [impedance]equalizers [audio apparatus]screens [photography]exposure meters [light meters]electrified fenceselectrified rails for mounting spot lightselectric installations for the remote control of industrial operationselectrical adapterselectric doorbellselectricity conduitselectro-dynamic apparatus for the remote control of railway pointselectro-dynamic apparatus for the remote control of signalselectromagnetic coilselectronic key fobs being remote control apparatuselectronic publications, downloadableelectronic interactive whiteboardselectronic pocket translatorselectronic collars to train animalselectronic sheet music, downloadableelectronic pens [visual display units]electronic notice boardselectronic access control systems for interlocking doorselectric and electronic effects units for musical instrumentselectronic tags for goodsepidiascopesergometersencoded identification bracelets, magneticlocks, electricelectronic agendasvoltage surge protectorsfusesbattery chargerschargers for electric batterieschargers for electronic cigarettescharging stations for electric vehiclesprotection devices for personal use against accidentsprotection devices against X-rays, not for medical purposesprotective suits for aviatorsprotective masks, not for medical purposesgoggles for sportsprotective films adapted for computer screensprotective films adapted for smartphoneshead guards for sportsmouth guards for sportsprotective helmetsprotective helmets for sportsacoustic alarmssound reproduction apparatussound recording carrierssound recording apparatusphonograph recordssound recording stripssound transmitting apparatusacoustic conduitsconnectors [electricity]couplers [data processing equipment]connections for electric linescouplings, electricwire connectors [electricity]mechanical signssigns, luminousprobes for scientific purposessounding apparatus and machinesbuzzersreaders [data processing equipment]bar code readersidentity cards, magneticinverters [electricity]slope indicatorspressure indicatorsincubators for bacteria cultureinstruments containing eyepiecesintegrated circuitsinteractive touch screen terminalsinterfaces for computersinfrared detectorsionization apparatus not for the treatment of air or waterspark-guardsstarter cables for motorscables, electriccaliperscalibrating ringscalorimeterspocket calculatorsteeth protectorscapillary tubes for laboratory usememory cards for video game machinesintegrated circuit cards [smart cards]encoded key cardscarriers for dark plates [photography]video game cartridgescash registerscathodescathodic anti-corrosion apparatusmouse padscinematographic film, exposedcinematographic camerasterminals [electricity]push buttons for bellscoaxial cablesencoded magnetic cardscollectors, electricdog whistlescompact discs [audio-video]compact discs [read-only memory]comparatorsdirectional compassesmarine compassescomputerscomputer hardwarecomputer game softwarecomputer software, recordedjoysticks for use with computers, other than for video gamescomputer keyboardscomputer peripheralsprinters for use with computersmagnetic tape units for computerscomputer programs (downloadable software)computer programs, recordedcomputer operating programs, recordedcommutatorselectric apparatus for commutationcondensers [capacitors]contacts, electriccontact lensescontainers for contact lensesboiler control instrumentscorrecting lenses [optics]junction boxes [electricity]cabinets for loudspeakersbattery boxessquares for measuringcosmographic instrumentsclothing for protection against firespools [photography]coils, electricinductors [electricity]laboratory pipettespedometerscircular slide rulesbullet-proof clothingbullet-proof vestsazimuth instrumentslaboratory trayslogs [measuring instruments]lasers, not for medical purposeslactodensimeterslactometersdarkroom lamps [photography]flash-bulbs [photography]spectacle chainslaptop computersspectacle lensesrulers [measuring instruments]carpenters' rulesoptical lanternscountersrevolution countersdistance recording apparatusmileage recorders for vehiclesslide-rulessounding linesmagnifying glasses [optics]magnetsdecorative magnetsmagnetic encodersmagnetic data mediamagnetic wiresmagnetic tapesvideotapescrash test dummiespressure gaugessolderers' helmetsmathematical instrumentsmaterials for electricity mains [wires, cables]weighing machinesmoney counting and sorting machinesmaterial testing instruments and machinesfurniture especially made for laboratoriesmegaphonesportable media playersmetal detectors for industrial or military purposesmeteorological instrumentsmeteorological balloonsrules [measuring instruments]dressmakers' measuresmetronomesmechanisms for counter-operated apparatusmechanisms for coin-operated apparatuscoin-operated mechanisms for television setsmouse [computer peripheral]copper wire, insulatedmicrometer screws for optical instrumentsmicroprocessorsmicroscopesmicrotomesmicrophonesaudio mixersmeasuring spoonsmobile telephonesmodemsmonitors [computer hardware]monitors [computer programs]apparatus for editing cinematographic filmnautical apparatus and instrumentsmarine depth findersnaval signalling apparatusjuke boxes, musicalanimated cartoonsjunction sleeves for electric cablesnavigational instrumentsnavigation apparatus for vehicles [on-board computers]teaching apparatusheadphonesknee-pads for workerscovers for electric outletssemi-conductorsneon signsidentification threads for electric wiresthread counterssurveyors' levelslevelling instrumentsverniersnose clips for divers and swimmersnotebook computersobjectives [lenses] [optics]lenses for astrophotographyclose-up lenseslimiters [electricity]sheaths for electric cablesidentification sheaths for electric wiresegg-candlersclothing for protection against accidents, irradiation and fireclothing especially made for laboratoriesozonisers [ozonators]octantsspectaclessunglasseseyepiecesohmmetersspectacle framesoptical glasseyewearoptical fibres [light conducting filaments]optical discsoptical character readersoptical condensersoptical lensesoptical data mediaoptical apparatus and instrumentstelescopic sights for artilleryoscillographscleaning apparatus for phonograph recordsselfie sticks [hand-held monopods]parking meterssafety restraints, other than for vehicle seats and sports equipmentpince-nezstills for laboratory experimentsintercommunication apparatusspeaking tubestransmitters of electronic signalsoxygen transvasing apparatusswitchboxes [electricity]switchboardsswitches, electrictime switches, automaticconverters, electricperiscopespersonal stereospunched card machines for officesfurnaces for laboratory useamplifying tubesamplifierswrist rests for use with computerspyrometersplanimetersplane tables [surveying instruments]tablet computersplates for batterieswafers for integrated circuitsprinted circuit boardsDVD playerscassette playerscompact disc playersfilms, exposedplottersfire escapesfire enginesfire pumpsfire blanketsfire beatersfire alarmsfire boatsfire hoseselectric loss indicatorsquantity indicatorspetrol gaugeswater level indicatorssprinkler systems for fire protectionpolarimetersvehicle breakdown warning trianglesletter scalesprecision balancesprisms [optics]computer software applications, downloadableair analysis apparatusfood analysis apparatusdistance measuring apparatusappliances for measuring the thickness of leatherapparatus for measuring the thickness of skinsspeed checking apparatus for vehiclestime recording apparatusweighing apparatus and instrumentsparticle acceleratorshemline markersrailway traffic safety appliancesspeed measuring apparatus [photography]invoicing machinesvideo recordersfire extinguishing apparatustape recordersapparatus for changing record player needlesfilm cutting apparatuselectronic book readerstest tubesflashing lights [luminous signals]conductors, electricwires, electricducts [electricity]record playersprojection apparatusprojection screenswashing trays [photography]anti-interference devices [electricity]theft prevention installations, electricanti-theft warning apparatusprocessors [central processing units]rods for water divinersplumb linescontrol panels [electricity]radar apparatusradiological apparatus for industrial purposesradiology screens for industrial purposesbaby monitorsradio pagerstransmitting sets [telecommunication]radiosvehicle radioswalkie-talkiesradiotelegraphy setsradiotelephony setsmasts for wireless aerialsframes for photographic transparenciesscreens for photoengravingabacusescalculating machinesvoting machinesresuscitation mannequins [teaching apparatus]regulating apparatus, electricvoltage regulators for vehicleslight dimmers [regulators], electricstage lighting regulatorsspeed regulators for record playerscell switches [electricity]resistances, electricmarking gauges [joinery]T-squares for measuringrelays, electriccell phone strapsX-ray apparatus not for medical purposesX-ray films, exposedX-ray tubes not for medical purposesX-ray photographs, other than for medical purposesrheostatsrespirators for filtering airrespiratory masks, other than for artificial respirationretortsrefractometersrefractorsgrids for batteriesdownloadable ring tones for mobile phoneslevels [instruments for determining the horizontal]screw-tapping gaugeshumanoid robots with artificial intelligence for use in scientific researchelectric plugsdemagnetizing apparatus for magnetic tapesdistribution boxes [electricity]distribution consoles [electricity]distribution boards [electricity]lightning conductorsslide calipersmercury levelscircuit closersgloves for diversgloves for protection against X-rays for industrial purposesgloves for protection against accidentshorns for loudspeakerslife-saving apparatus and equipmentsafety tarpaulinslife buoyslifejacketslife-saving capsules for natural disasterslife raftslife beltssubwooferswhistle alarmsreflective articles for wear, for the prevention of accidentsreflective safety vestslens hoodsblueprint apparatuslight-emitting diodes [LED]light-emitting electronic pointerstraffic-light apparatus [signalling devices]sextantsfog signals, non-explosivesignals, luminous or mechanicalsignalling buoyssignal bellsalarm bells, electricsignalling panels, luminous or mechanicalalarmssignal whistlessimulators for the steering and control of vehiclessirenssafety netsnets for protection against accidentsscanners [data processing equipment]smartwatchessmart ringssmartglassessmartphonessalinometerssolenoid valves [electromagnetic switches]sonarssolar batteriessolar panels for the production of electricityspectrograph apparatusspectroscopesspirit levelsalcoholmetersspeed indicatorsmonitoring apparatus, other than for medical purposesobservation instrumentsshutter releases [photography]stereoscopesstereoscopic apparatushead cleaning tapes [recording]stroboscopessulfitometersbags adapted for laptopssatellites for scientific purposessatellite navigational apparatusdrying apparatus for photographic printsdrying racks [photography]spherometersprinted circuitstime clocks [time recording devices]egg timers [sandglasses]taximeterstachometerstelevision apparatustelegraphs [apparatus]telegraph wirestelescopestelepromptersteleprinterstelephone apparatustelephone transmitterstelephone wirestelephone receiverstemperature indicatorstemperature indicator labels, not for medical purposestheodolitesthermal imaging camerasheat regulating apparatusthermo-hygrometersthermionic valvesthermometers, not for medical purposesthermostatsthermostats for vehiclescrucibles [laboratory]pressure measuring apparatuspressure indicator plugs for valvessecurity tokens [encryption devices]tone arms for record playerstoner cartridges, unfilled, for printers and photocopierstotalizatorsprecision measuring apparatustransistors [electronic]transmitters [telecommunication]transpondersprotractors [measuring instruments]transformers [electricity]step-up transformersholders for electric coilstripods for camerastriodesPitot tubesurinometersdownloadable image filesdownloadable music filesfacsimile machinesapparatus and instruments for physicsfilters for use in photographyfilters for respiratory masksfilters for ultraviolet rays, for photographywearable activity trackersUSB flash drivesfluorescent screenscameras [photography]glazing apparatus for photographic printsdrainers for use in photographyphotovoltaic cellsshutters [photography]enlarging apparatus [photography]photocopiers [photographic, electrostatic, thermic]darkrooms [photography]photometersflashlights [photography]phototelegraphy apparatusspectacle casescases for smartphonescontainers for microscope slidescases especially made for photographic apparatus and instrumentswavemeterschemistry apparatus and instrumentschromatography apparatus for laboratory usechronographs [time recording apparatus]laboratory centrifugescentering apparatus for photographic transparenciescyclotronscompasses for measuringdigital weather stationsdigital signsdigital photo framessaccharometersmagic lanternsfrequency metersPetri disheschips [integrated circuits]square rulers for measuringsleeves for laptopscovers for personal digital assistants [PDAs]covers for tablet computerscovers for smartphonesjigs [measuring instruments]spectacle cordsriding helmetsretorts' standsstands for photographic apparatussound locating instrumentsworkmen's protective face-shieldsarmatures [electricity]

Classe 41Educação

providing casino facilities [gambling]gambling services

Classe 41Educação

Academies [education]teachingvideotapingarranging and conducting of congressesarranging and conducting of colloquiumsarranging and conducting of conferencesarranging and conducting of concertsarranging and conducting of in-person educational forumsarranging and conducting of workshops [training]arranging and conducting of seminarsarranging and conducting of symposiumsarranging of beauty contestsgymnastic instructionelectronic desktop publishingnursery schoolsanimal trainingdubbingeducational examinationproviding online videos, not downloadableproviding online electronic publications, not downloadableproviding online music, not downloadableproviding television programmes, not downloadable, via video-on-demand servicesproviding films, not downloadable, via video-on-demand servicesproviding sports facilitiesproviding recreation facilitiesproviding golf facilitiesbooking of seats for showscorrespondence coursesgame services provided online from a computer networkinformation on recreationproviding information in the field of educationentertainment informationcinema presentationsmicrofilmingvideotape editingtraining services provided via simulatorsaikido instructionsado instruction [tea ceremony instruction]tutoringboarding school educationproviding museum facilitiesscreenplay writingsongwritingscriptwriting, other than for advertising purposeswriting of textsorganization of ballsorganization of shows [impresario services]organization of exhibitions for cultural or educational purposesorganization of competitions [education or entertainment]organization of lotteries [sale of lottery tickets]organization of fashion shows for entertainment purposesorganization of sports competitionseducational services provided by schoolssign language interpretationparty planning [entertainment]entertainer serviceslending library servicesdisc jockey servicesdiscotheque servicescalligraphy serviceslayout services, other than for advertising purposeslanguage interpretationproviding amusement arcade serviceszoological garden servicescoaching [training]karaoke servicesmovie studio servicesclub serviceshealth club services [health and fitness training]modelling for artistsnightclub services [entertainment]orchestra servicesamusement park servicestranslationmobile library servicespersonal trainer services [fitness training]news reporters servicessport camp servicesrecording studio servicesholiday camp services [entertainment]ticket agency services [entertainment]photographic reportingmusic composition servicespractical training [demonstration]presentation of live performancespresentation of variety showspresentation of circus performancesconducting guided toursconducting fitness classesrental of indoor aquariarental of audio equipmentrental of show sceneryrental of video camerasrental of video cassette recordersrental of videotapesrental of sound recordingstoy rentalgames equipment rentalrental of cinematographic apparatusrental of motion picturesrental of skin diving equipmentrental of lighting apparatus for theatrical sets or television studiosrental of radio and television setsrental of sports groundsrental of sports equipment, except vehiclesrental of artworkrental of stage sceneryrental of tennis courtsrental of stadium facilitiesvocational retrainingvocational guidance [education or training advice]online publication of electronic books and journalspublication of bookspublication of texts, other than publicity textsradio entertainmentreligious educationentertainment servicesproduction of showsproduction of musicproduction of radio and television programmesfilm production, other than advertising filmssubtitlingtheatre productionstelevision entertainmentphysical educationphotographytiming of sports events

Classificação de Viena

Elementos figurativos identificados na marca, segundo a classificação internacional de Viena (OMPI).

27.5.1Formas de escrita, numerais
27.5.24Formas de escrita, numerais
29.1.15Cores
3.2.7Animais
3.2.25Animais
27.1.12Formas de escrita, numerais
26.13.25Figuras e sólidos geométricos

Linha do tempo do processo

2 eventos

Movimentações mais recentes da marca “Hippo” publicadas na Revista da Propriedade Industrial (RPI). O detalhe de cada despacho fica na consulta completa.

  1. Indeferimento / extinção11 de jul. de 2023RPI 2740

    Indeferimento de designação

    Detalhes na consulta completa
  2. Ação / prazo21 de mar. de 2023RPI 2724

    Publicação de pedido de registro para oposição (exame formal de designação concluído)

    Detalhes na consulta completa

Presença publicitária

Um anunciante usa este nome, mas não é o titular desta marca

  • HIPPO SUPERMERCADOS LTDA.

    CNPJ 01.936.465/0001-11 · SÃO JOSÉ/SC

    14 filmes publicitários · 2013–2025

O uso do nome em publicidade pode indicar mercado ativo, mas não prova titularidade da marca. Pode haver uso por terceiro, coincidência comercial ou conflito de marca.

Presença publicitária TrademarkIQ. Sinal informativo para pesquisa e SEO, não substitui verificação jurídica.

O que fazer se a sua marca se aproxima de "Hippo"?

Conflitos de marcas no Brasil são resolvidos com base na anterioridade do depósito, nas classes de Nice e no segmento de atuação. O processo tem várias fases e pode ficar complexo quando o nome é parecido ou o mercado se cruza. Uma leitura cuidadosa ajuda a decidir se vale seguir, ajustar ou recuar.

A TrademarkIQ cruza histórico, decisões e padrões de aprovação por classe e setor em uma base com +6 milhões de processos brasileiros. Isso ajuda a enxergar o risco com mais contexto e a encontrar o melhor caminho comercial e jurídico para a sua marca.

Quer registrar a sua marca?

  1. 1Diga o nome e o ramo. A análise de anterioridade sai da base oficial do INPI, a mesma que você acabou de consultar.
  2. 2Um escritório verificado assume o caso, define as classes e a especificação, e protocola no INPI.
  3. 3Você recebe o número do processo e acompanha cada despacho até a decisão final.
Falar com um escritório verificado

Sem custo para pedir a análise. O preço depende do escritório e do caso.

AlertaMarcas

Seja avisado antes que vire problema

Monitoramento contínuo: receba um alerta a cada novo depósito que possa colidir com Hippo ou com a sua marca — a tempo de se opor dentro do prazo.

Usamos seus dados apenas para este aviso.

Dados atualizados a partir de uma base com +6 milhões de marcas brasileiras analisadas. Esta página é informativa e não substitui parecer jurídico, mas ajuda a orientar a decisão com mais contexto comercial e técnico.

Antes de pagar por um registro, confirme o protocolo

Registro de marca no Brasil começa com um pedido protocolado no INPI, que gera um número de processo público e consultável. Quem contrata sem receber esse número não tem como saber se algo foi de facto depositado, e só descobre quando o prazo já passou. Um pedido bem instruído também não se resume a preencher um formulário: a classe errada ou uma especificação mal redigida derruba o registro meses depois, com a taxa já paga.

Peça sempre o número do processo, confirme aqui nesta busca, e prefira quem responde pelo acompanhamento até a decisão final.

Ver escritórios verificados, com taxa de aprovação medida