Logo Dia

Dia

Registrada

Mista · Brasil

CosméticosOutros setoresComércio e serviços

Andamento no INPI

  1. Depósito30/12/22
  2. Publicação13/06/23
  3. Exame
  4. Deferimento
  5. Concessão
  6. Vigente30/12/32

Registro concedido e em vigor até 30/12/2032, quando precisa ser renovado.

Proteção válida até:30/12/2032

Vigiar esta marca

Última movimentação publicada pelo INPI: 16/06/2026 (RPI 2893). Atualizamos a cada nova RPI, publicada semanalmente.

Marca registrada: vale avaliar o risco de conflito

A marca "Dia" está registrada no Brasil. Se você usa ou pretende usar um nome similar, pode haver risco de conflito. Vale olhar classes, histórico e despachos antes de decidir o próximo passo.

Panorama da marca

Situação INPI
Registro de marca em vigor (Madri)
Idade do processo
3 anos e 9 meses
Eventos no processo
6
Última atualização
16 de junho de 2026

Dados do processo

Titular
DIA RETAIL ESPAÑA, S.A.
Procurador
Kasznar Leonardos
Kasznar LeonardosVer perfil do escritório
Número do processo
501721616
Número de registro
501721616
Natureza
Madri Produto/Serviço
Data do depósito
30 de dezembro de 2022
Válido até
30 de dezembro de 2032

Produtos e serviços cobertos

Classe 3Cosméticos

Non-medicinal toiletry preparations and cosmetic productsnon-medicinal dentifricesperfumery products, essential oilsbleaching preparations and other substances for laundry usecleaning, polishing, degreasing and abrasive preparations

Classe 5Outros setores

Pharmaceutical products, preparations for medical and veterinary usehygienic and sanitary products for medical usedietetic food and substances for medical or veterinary use, food for babiesfood supplements for persons or animalsplasters, material for dressingsteeth filling and dental impression materialsdisinfectantsproducts for destroying verminfungicides, herbicidesabsorbent cottonsanitary towelsincontinence padsabsorbent panties for incontinenceabsorbent underpants for incontinencesanitary tamponspanty linershydrogen peroxide for medical useiodine for pharmaceutical purposescreams for corns and callusesadhesives for denturespersonal sexual lubricantsself-adhesive dressingswound dressingstapespreparations for cleaning contact lenseswetting solutions for contact lenseshydroalcoholic solutions for medical usealcohol-based antibacterial skin-disinfecting gelsalcohol for topical usedisinfectants and antisepticsantibacterial wipesproducts for the treatment of head licemedicinal alcohol

Classe 21Outros setores

Utensils and containers for household and culinary usekitchen utensils and tableware, except forks, knives and utensils and containers for household and culinary usekitchen utensils and tableware, except knives, forks and spoonscombs and spongesbrushesbrush-making materialscleaning materialunworked or semi-worked glass, except building glassglassware, porcelain and earthenwaredental brushes, non-electricdental care sets consisting of toothbrushes and dental flossfinger toothbrushes for babiesinterdental brushes for cleaning teethinterdental cleanerssoap holders [cases]boxes for holding artificial teeth, dental or orthodontic prostheses

Classe 29Outros setores

Meat, fish, poultry and gamemeat extractspreserved, frozen, dried and cooked fruit, vegetables, green vegetables and pulsesjellies, jams, compoteseggsmilk, cheese, butter, yogurt and other dairy productsoils and fats for foodprocessed meat productsbreaded meat productsprepared meals and snacks mainly consisting of meat, fish, poultry and gamealbumen for foodalginates for foodprepared almondsprepared peanutspreparations for making bouillonbrothcasein for foodpreserved champignonsisinglass for foodbouillon concentratessilkworm chrysalis, for human consumptioncroquettesrennetgelatine for foodfats for use in foodprepared walnutspectin for foodpollen prepared as foodstuffproteins for human consumptionpreparations for making soupsoupstahini [sesame seed paste]preserved trufflesdairy beverages, consisting mainly of milkpreserved, frozen, dried, cooked or otherwise prepared seafood, mollusks and crustaceans ready for consumptioncaviarpreserved meatcharcuterie productssauerkrautwhite of eggscheesesFruit-based dessertssoy-based dessertsdairybased dessertsfruit jelly

Classe 30Outros setores

Coffee, tea, cocoa and substitutes thereofrice, pasta and noodlestapioca and sagoflour and preparations based on cerealsbread, pastry and confectionery productschocolateice cream, sorbets and other edible icessugar, honey, golden syrupyeast, baking-powdersalt, seasoning products, spices, preserved herbsvinegar, sauces and other condimentsicesea water for cookingcapersstarch for foodflavorings, other than essential oils, for beveragesflavorings, other than essential oilsflavorings, other than essential oils, for cakesaromatic preparations for foodrice-based snack foodmeat tenderizers, for household purposespreparations for stiffening whipped creamnatural sweetenersessences for foodstuffs, except etheric essences and essential oilsthickeners for ice creamsausage binding materialsthickening agents for cooking foodstuffsmalt extract for foodglucose for foodgluten for use with foodstuffspowders for ice creamroyal jelly for human consumption, not for medical usemaltosemint for confectionerystabilizing agents for whipped creampropolis for human consumption [bee product]puddingsspring rollsflavourings, other than essential oilssushisandwichesprepared desserts [chocolatebased]mixtures for making pastrypreparations for making cakescrepe mixturescustard mixes and powderssyrupsvanilla flavoringorange blossom water, for foodvanilla sugarchocolate vermicelliraising powders for foodbaking powderfondant-type confectionery sugar doughtart basesflavored caramel [confectionery], other than for pharmaceutical purposes

Classe 31Outros setores

Raw and unprocessed agricultural, aquacultural, horticultural and forestry productsraw or unprocessed grains and seedsnatural plants and flowersbulbs, seedlings and seeds for plantingraw and unprocessed seeds and sowing seedsall the aforesaid goods other than those of the botanical genus guzmaniafresh fruits and vegetables, fresh garden herbslive animalsfood products and beverages for animalsmaltproducts for fattening animals, aromatic sand for pet litterlime for animal forage, peats for animal litter, feed for fattening livestock, vinasse [byproduct of winemaking], granulated paper for pet litterstraw litter for animal beddingfresh seaweeds

Classe 32Outros setores

Beersnon-alcoholic beveragesmineral watersbeverages based on fruits and fruit juicessyrups and other preparations for making non-alcoholic beverages

Classe 33Outros setores

Alcoholic beverages, except beersalcoholic preparations for making beverages

Classe 35Comércio e serviços

Retail and wholesale services in stores, via global computer networks, by catalog, by mail order, by telephone, via radio and television, and via other electronic means for: nonmedicated cosmetic products and toiletry preparations, nonmedicated dentifrices, perfumery products, essential oils, preparations for bleaching and other substances for laundry use, preparations for cleaning, polishing, degreasing and abradingretail and wholesale services in stores, via global computer networks, by catalog, by mail order, by telephone, via radio and television, and via other electronic means for: non-medicated mouthwashes, cosmetic creams, soaps, facial cleansers, cotton impregnated with make-up removing preparations, shaving and after-shave preparations, oils for cosmetic use, make-up removing pads of absorbent cottonretail and wholesale services in stores, via global computer networks, by catalog, by mail order, by telephone, via radio and television, and via other electronic means for: wipes impregnated with make-up removing preparations, body deodorants, foot deodorants, non-medicated foot care preparations, perfumes and colognes, creams, milks, lotions, gels and cosmetic powders for the face, body and hands, milks, gelsretail and wholesale services in stores, via global computer networks, by catalog, by mail order, by telephone, via radio and television, and via other electronic means for: make-up removing lotions and creams, nail polish removers, hair care preparations, hair conditioners, shampoos, hair molding foam, cosmetic sun-protecting preparations for cosmetic use, preparations for cleaning denturesretail and wholesale services in stores, via global computer networks, by catalog, by mail order, by telephone, via radio and television, and via other electronic means for: exfoliants, bath bombs, toners for cosmetic use, non-medicated cleansers for intimate hygiene, baby wipes, impregnated cosmetic wipes, feminine hygiene wipes, lip care preparationsretail and wholesale services in stores, via global computer networks, by catalog, by mail order, by telephone, via radio and television, and via other electronic means for: socks impregnated with cosmetic moisturizing cream, micellar water, non-medicated cleansing preparations for intimate hygiene, depilatory products for antiwrinkle creams, lotions for babies, sponges impregnated with toilet articlesretail and wholesale services in stores, via global computer networks, by catalog, by mail order, by telephone, via radio and television, and via other electronic means for: cotton sticks for cosmetic use, sponges impregnated with soaps, lip balm, lip care preparationsretail and wholesale services in stores, via global computer networks, by catalog, by mail order, by telephone, via radio and television, and via other electronic means for: pharmaceutical products, preparations for medical and veterinary use, hygienic and sanitary products for medical use, dietetic food and substances for medical or veterinary use, food for babies, food supplements for persons or animalsretail and wholesale services in stores, via global computer networks, by catalog, by mail order, by telephone, via radio and television, and via other electronic means for: plasters, materials for dressings, material for dental filling and dental impressions, disinfectants, products for destroying vermin, fungicides, herbicidesretail and wholesale services in stores, via global computer networks, by catalog, by mail order, by telephone, via radio and television, and via other electronic means for: absorbent cotton, sanitary towels, incontinence pads, absorbent panties for incontinence, absorbent underpants for incontinence, sanitary tampons, panty linersretail and wholesale services in stores, via global computer networks, by catalog, by mail order, by telephone, via radio and television, and via other electronic means for: hydrogen peroxide for medical use, iodine for pharmaceutical use, creams for corns and calluses, adhesives for dentures, intimate lubricants, self-adhesive dressings, wound dressings, adhesive plasters, preparations for cleaning contact lensesretail and wholesale services in stores, via global computer networks, by catalog, by mail order, by telephone, via radio and television, and via other electronic means for: wetting solutions for contact lenses, hydroalcoholic solutions for medical use, alcohol-based antibacterial skin-disinfecting gels, alcohol for topical use, disinfectants and antiseptics, antibacterial wipes, products for the treatment of the head lice, medicinal alcoholretail and wholesale services in stores, via global computer networks, by catalog, by mail order, by telephone, via radio and television, and via other electronic means for: utensils and containers for household and culinary use, kitchen utensils and tableware, except forks, knives and spoons, combs and sponges, brushes, materials for making brushes, cleaning material, unworked or semi-worked glass, except building glass, glassware, porcelain and earthenwareretail and wholesale services in stores, via global computer networks, by catalog, by mail order, by telephone, via radio and television, and via other electronic means for: dental brushes, non-electric, dental care sets consisting of toothbrushes and dental floss, finger toothbrushes for babies, interdental brushes for cleaning teeth, interdental cleaners, soap holders [cases], boxes for holding artificial teeth, dental or orthodontic prosthesesretail and wholesale services in stores, via global computer networks, by catalog, by mail order, by telephone, via radio and television, and via other electronic means for: meat, fish, poultry and game, meat extracts, preserved, frozen, dried and cooked fruits and green vegetables, vegetables and pulses, jellies, jams, compotes, eggs, milk, cheeses, butter, yogurt and other milk productsretail and wholesale services in stores, via global computer networks, by catalog, by mail order, by telephone, via radio and television, and via other electronic means for: oils and fats for food, processed meat products, breaded meat products, prepared dishes and snacks consisting primarily of meat, fish, poultry and game, albumen for food, fresh seaweeds, alginates for food of prepared almonds, prepared peanutsretail and wholesale services in stores, via global computer networks, by catalog, by mail order, by telephone, via radio and television, and via other electronic means for: preparations for making broth, broths, casein for food, preserved champignons, isinglass for food, broth concentrates, silkworm chrysalis for human consumption, croquettes, rennet, gelatin for food, fats for food, prepared walnutsretail and wholesale services in stores, via global computer networks, by catalog, by mail order, by telephone, via radio and television, and via other electronic means for: pectin for food, pollen prepared as foodstuff, protein for human consumption, preparations for making soup, soups, tahini [sesame seed paste], preserved truffles, milk beverages with milk predominating, preserved seafood, molluscs and crustaceansretail and wholesale services in stores, via global computer networks, by catalog, by mail order, by telephone, via radio and television, and via other electronic means for: seafood, shellfish and crustaceans frozen, dried, cooked or otherwise prepared ready for consumption, caviar, preserved meat, charcuterie products, sauerkraut, egg white, cheeses, fruit-based desserts, soy-based desserts, dairy-based dessertsretail and wholesale services in stores, via global computer networks, by catalog, by mail order, by telephone, via radio and television, and via other electronic means for: coffee, tea, cocoa and substitutes therefor, rice, pasta and noodles, tapioca and sago, flour and preparations based on cereals, bread, pastry and confectionery products, chocolate, ice cream, sorbets and other edible ices, sugar, honey, treacle, yeast, baking-powderretail and wholesale services in stores, via global computer networks, by catalog, by mail order, by telephone, via radio and television, and via other electronic means for: salt, seasonings, spices, preserved herbs, vinegar, sauces and other condiments, sea water ice for cooking, capers, starch for food, flavorings for beverages other than essential oils, flavorings other than essential oilsretail and wholesale services in stores, via global computer networks, by catalog, by mail order, by telephone, via radio and television, and via other electronic means for: flavorings, other than essential oils for pastry and fine pastry products, aromatic preparations for food, rice-based snack food, flavorings for beverages other than essential oils, meat tenderizers for household use, stabilizing agents for whipped cream, natural sweetenersretail and wholesale services in stores, via global computer networks, by catalog, by mail order, by telephone, via radio and television, and via other electronic means for: essences for foodstuffs, except etheric essences and essential oils, thickening agents for ice cream, thickening agents for sausages, thickening agents for culinary use, malt extracts for food, glucose for food, gluten for food, thickening agents for ice cream, powders for ice creamretail and wholesale services in stores, via global computer networks, by catalog, by mail order, by telephone, via radio and television, and via other electronic means for: royal jelly for human consumption other than for medical use, maltose, mint for confectionery products, stabilizing agents for whipped cream, flavorings other than essential oils for pastry products and confectionery products, ice-cream powders, propolis for human consumption [bee product]retail and wholesale services in stores, via global computer networks, by catalog, by mail order, by telephone, via radio and television, and via other electronic means for: puddings, rice-based snack food, spring rolls, flavorings for beverages other than essential oils, flavorings, other than essential oils, flavorings, other than essential oils, for pastry products and fine pastry products, sushi, sandwiches, prepared desserts [chocolate-based]retail and wholesale services in stores, via global computer networks, by catalog, by mail order, by telephone, via radio and television, and via other electronic means for: mixtures for making pastry products, preparations for making cakes, crepe mixtures, custard mixes and powders, fruit jelly, syrups, vanilla, orange blossom water for food, vanilla sugar, chocolate sprinkles, raising powders for food, baking powderretail and wholesale services in stores, via global computer networks, by catalog, by mail order, by telephone, via radio and television, and via other electronic means for: fondant-type confectionery sugar dough, cake bases, flavored caramel [confectionery], except for pharmaceutical purposesretail and wholesale services in stores, via global computer networks, by catalog, by mail order, by telephone, via radio and television, and via other electronic means for: raw and unprocessed agricultural, aquacultural, horticultural and forestry products, raw or unprocessed grains and seeds, fresh fruits and green vegetables, vegetables and pulses, fresh aromatic herbs, natural plants and flowers, bulbs, seedlings and seeds for plantingretail and wholesale services in stores, via global computer networks, by catalog, by mail order, by telephone, via radio and television, and via other electronic means for: live animals, foodstuffs and beverages for animals, malt, raw and unprocessed seeds and sowing seeds, bulbs, seedlings and seeds for plantingretail and wholesale services in stores, via global computer networks, by catalog, by mail order, by telephone, via radio and television, and via other electronic means for: products for fattening animals, aromatic sand for pet litter, lime for animal forage, peats for animal litter, feed for fattening livestock, vinasse [byproduct of winemaking], granulated paper for pet litter, straw [cereal stalks] for animal litterretail and wholesale services in stores, via global computer networks, by catalog, by mail order, by telephone, via radio and television, and via other electronic means for: beers, non-alcoholic beverages, mineral waters, beverages based on fruits and fruit juices, syrups and other preparations for making non-alcoholic beveragesretail and wholesale services in stores, via global computer networks, by means of catalogs, by mail order, by telephone, via radio and television, and via other electronic means for: alcoholic beverages except beers, alcoholic preparations for making beveragesthe above-described services also provided directly in the context of franchise relations

Linha do tempo do processo

6 eventos

Movimentações mais recentes da marca “Dia” publicadas na Revista da Propriedade Industrial (RPI). O detalhe de cada despacho fica na consulta completa.

  1. Concessão / deferimento16 de jun. de 2026RPI 2893

    Concessão de registro em designação

    Detalhes na consulta completa
  2. Andamento11 de jun. de 2024RPI 2788

    Deferimento parcial de designação

    Detalhes na consulta completa
  3. Andamento11 de jun. de 2024RPI 2788

    Anotação de cancelamento parcial de especificação em designação

    Detalhes na consulta completa

Saiba mais (+3 movimentações)

Veja o histórico completo de despachos desta marca e receba alertas de novas movimentações.

Ver histórico completo

O que fazer se a sua marca se aproxima de "Dia"?

Conflitos de marcas no Brasil são resolvidos com base na anterioridade do depósito, nas classes de Nice e no segmento de atuação. O processo tem várias fases e pode ficar complexo quando o nome é parecido ou o mercado se cruza. Uma leitura cuidadosa ajuda a decidir se vale seguir, ajustar ou recuar.

A TrademarkIQ cruza histórico, decisões e padrões de aprovação por classe e setor em uma base com +6 milhões de processos brasileiros. Isso ajuda a enxergar o risco com mais contexto e a encontrar o melhor caminho comercial e jurídico para a sua marca.

Quer registrar a sua marca?

  1. 1Diga o nome e o ramo. A análise de anterioridade sai da base oficial do INPI, a mesma que você acabou de consultar.
  2. 2Um escritório verificado assume o caso, define as classes e a especificação, e protocola no INPI.
  3. 3Você recebe o número do processo e acompanha cada despacho até a decisão final.
Falar com um escritório verificado

Sem custo para pedir a análise. O preço depende do escritório e do caso.

AlertaMarcas

Seja avisado antes que vire problema

Monitoramento contínuo: receba um alerta a cada novo depósito que possa colidir com Dia ou com a sua marca — a tempo de se opor dentro do prazo.

Usamos seus dados apenas para este aviso.

Dados atualizados a partir de uma base com +6 milhões de marcas brasileiras analisadas. Esta página é informativa e não substitui parecer jurídico, mas ajuda a orientar a decisão com mais contexto comercial e técnico.

Antes de pagar por um registro, confirme o protocolo

Registro de marca no Brasil começa com um pedido protocolado no INPI, que gera um número de processo público e consultável. Quem contrata sem receber esse número não tem como saber se algo foi de facto depositado, e só descobre quando o prazo já passou. Um pedido bem instruído também não se resume a preencher um formulário: a classe errada ou uma especificação mal redigida derruba o registro meses depois, com a taxa já paga.

Peça sempre o número do processo, confirme aqui nesta busca, e prefira quem responde pelo acompanhamento até a decisão final.

Ver escritórios verificados, com taxa de aprovação medida