BALLANTINE?S

Classe 9 — Tecnologia

Downloadable virtual goods, namely, computer programs featuring alcoholic and non-alcoholic beverages, food, clothing, footwear, headwear, eyewear, bags, sports bags, backpacks, umbrellas, parasols, serving trays, portable beverage coolers, portable bars, ice buckets, cups, glasses and drinking vessels, bottle openers, cases and covers for cell phones, smart phones, tablet computers, all for use in online virtual worlds; downloadable software, mobile application software and cloud based software for virtual reality game and virtual worlds; virtual reality headsets and glasses; electronic devices, namely, connected bracelets adapted for use in online virtual worlds; downloadable multimedia files containing artwork, text, audio, music and/or video relating to events, pop culture, sports, art, culture, entertainment, night life, travel, adventure, music, lifestyle, fashion, beauty, photography and people, namely, celebrities, athletes, artists, musicians, and photographers authenticated by non-fungible tokens; downloadable virtual and augmented reality software for education, learning, entertainment purpose; downloadable software, mobile application software and cloud based software for providing a virtual marketplace; downloadable software, mobile application software and cloud based software for generating cryptographic keys for receiving and spending crypto assets and downloadable computer software for managing cryptocurrency transactions using blockchain technology; computer programs for the creation and trade of digital collectibles using blockchain-based software technology; software, enabling the authentication, ownership, availability and trading of digital assets; downloadable software, mobile application software and cloud based software for processing transactions related to crypto-collectibles, non-fungible tokens and other application tokens; downloadable software, mobile application software and cloud based software for use in electronically trading, storing, sending, receiving, accepting and transmitting crypto-collectibles, non-fungible tokens and other application tokens; downloadable computer software, mobile application software and cloud based software for use in facilitating the purchase and sale of rights to digital goods; downloadable computer software, mobile application software and cloud based software for managing digital collectibles; downloadable computer software, mobile application software and cloud based software for viewing images, videos and content relating to beverages, food, sports, gaming, music and apparel; downloadable loyalty cards, incentive cards and reward cards.;

Classe 35 — Comércio e serviços

Retail store and online retail store services in relation to virtual goods, namely, alcoholic and non-alcoholic beverages, food, clothing, footwear, headwear, eyewear, clocks, bags, sports bags, backpacks, umbrellas, parasols, serving trays, portable beverage coolers, portable bars, ice buckets, cups, glasses and drinking vessels, bottle openers, cases and covers for cell phones, smart phones, tablet computers for use online in online virtual worlds; retail and retail store services in relation to non-fungible tokens (nft's) namely, alcoholic and non-alcoholic beverages, food, clothing, footwear, headwear, eyewear, bags, sports bags, backpacks, umbrellas, parasols, serving trays, portable beverage coolers, portable bars, ice buckets, cups, glasses and drinking vessels, bottle openers, cases and covers for cell phones, smart phones, tablet computers; organizing and conducting events, exhibitions, expositions and conferences for commercial purposes in the interactive entertainment, virtual reality, sports and video game entertainment industries; providing incentive reward programs for customers through issuance and processing of loyalty points authenticated by non-fungible tokens (nfts) for on-line purchase of a company's goods and services; providing incentive award programs for customers and employees through the issuance of digital tokens for the purpose of promoting and rewarding customer loyalty; retail store and online retail store services in relation to virtual goods, blockchain tokens, digital tokens, non-fungible tokens, digital media, digital files, and digital assets in the field of beverages, food, sports, gaming, music, culture and apparel; provision of online marketplaces for buyers and sellers of virtual goods, blockchain tokens, digital tokens, non-fungible tokens, digital media, digital files, and digital assets; provision of online marketplaces for buyers and sellers of downloadable digital art images, music, videos; providing an on-line marketplace in the nature of a virtual environment for buying and selling virtual goods, blockchain tokens, digital tokens, non-fungible tokens, digital media, digital files, and digital assets.;

Classe 41 — Educação

Entertainment services, namely, providing on-line, downloadable and non-downloadable virtual goods for use in virtual environments; entertainment services, namely, providing on-line actual and virtual concerts and other virtual events; entertainment services, namely, providing online virtual reality entertainment services for operating a virtual bar or restaurant offering virtual food and beverages; entertainment services, namely, conducting actual and virtual workshops, educational demonstrations and courses of instruction in the field of mixology and alcoholic beverages; entertainment services, namely, providing online virtual reality entertainment services featuring non-fungible tokens, digital media, digital files, and digital assets for use in virtual worlds; entertainment services, namely, providing on-line non-downloadable virtual beverages, food, bags, beverageware, coolers, clothing, headwear, footwear, umbrellas, towels, sporting equipment, toys, video game equipment and accessories, games; entertainment services, namely, online virtual reality entertainment services for production, distribution, display, and storage of digital collectibles; entertainment services, namely, providing an on-line virtual environment for entertainment featuring virtual goods, blockchain tokens, digital tokens, non-fungible tokens, digital media, digital files, and digital assets; entertainment services, namely, providing an on-line virtual environment for using virtual goods, blockchain tokens, digital tokens, non-fungible tokens, digital media, digital files, and digital assets; organizing and conducting virtual events, virtual exhibitions, virtual expositions and virtual conferences for educational and cultural purposes.;