Logo AVON

AVON

Registrada

Mista · Brasil

CosméticosOutros setoresTecnologiaComércio e serviçosEducaçãoSoftware e TI

Andamento no INPI

  1. Depósito25/07/23
  2. Publicação30/04/24
  3. Exame
  4. Deferimento28/01/25
  5. Concessão11/03/25
  6. Vigente25/07/33

Registro concedido em 11/03/2025 e em vigor até 25/07/2033, quando precisa ser renovado.

Proteção válida até:25/07/2033

Vigiar esta marca

Última movimentação publicada pelo INPI: 07/04/2026 (RPI 2883). Atualizamos a cada nova RPI, publicada semanalmente.

Marca registrada: vale avaliar o risco de conflito

A marca "AVON" está registrada no Brasil. Se você usa ou pretende usar um nome similar, pode haver risco de conflito. Vale olhar classes, histórico e despachos antes de decidir o próximo passo.

Panorama da marca

Situação INPI
Registro de marca em vigor (Madri)
Tramitação até registro
1 ano e 8 meses
Eventos no processo
6
Última atualização
07 de abril de 2026

Dados do processo

Titular
Avon Products, Inc.
Procurador
Número do processo
501760185
Número de registro
501760185
Natureza
Madri Produto/Serviço
Data do depósito
25 de julho de 2023
Data do registro
11 de março de 2025
Válido até
25 de julho de 2033

Produtos e serviços cobertos

Classe 3Cosméticos

Non-medicated toilet preparationstoiletriesskin care preparationsskin moisturizersskin tonersbody and beauty care preparationspowders, cleansers, creams and lotions, all for the face, hands and bodyexfoliating scrubs for cosmetic purposescosmetic suntan preparationssunscreen oils and lotionssoapsshower and bath preparationsbath gel, bath oils, bath salts, bath beads, and effervescing bath preparationsbeauty maskstalcum powdernail polishnail polish removerfalse nailsadhesives for cosmetic purposescosmeticseye creameye gelseye lotionseye make-up removereye shadoweye linereyebrow cosmeticsmascaralipsticklip linerlip-glosslip balmmake-up foundationfacial concealerblushertissues impregnated with cosmetic lotionspowdered cosmetic tissuescotton sticks for cosmetic purposescotton wool for cosmetic purposespumice stonepreparations for cleaning, moisturising, colouring and styling the hairshampoos, conditioners, finishing spray, and gels, all for the hairpreparations for cleaning the teethshaving and aftershave preparationsperfumesfragrancestoilet waterscologneroom fragrancesincense sticksdeodorants for human beingsanti-perspirants for personal use (toiletries)essential oils (cosmetic)oils for perfumes and scentspotpourricosmetic kits

Classe 4Outros setores

Candlesscented and unscented candles, including scented pillar candles, scented tea light candles and scented filled candlesscented candle gift setsscented candles incorporating candle plates and holdersscented candle gift sets incorporating scented candles in glass, wood and metal containers and candle platescandle gardens [candles] incorporating scented candles in glass, wood and metal containers and candle plates together with coloured and white rocks

Classe 9Tecnologia

Downloadable virtual goods, namely, computer programs in relation to perfumery, toiletries, cosmetics, make-up, skincare preparations, body care preparations and hair care preparationsvirtual goods, namely, cosmetic preparations and beauty preparations for use online and in online virtual worldsdownloadable computer software for interactive games for use via a global computer network and through various wireless networks and electronic devicesdownloadable software for engaging in social networking and interacting with online communitiesdownloadable software for accessing and streaming multimedia entertainment contentdownloadable software for providing access to an online virtual environmentdownloadable computer software for the creation, production and modification of digital animated and non-animated designs and characters, avatars, digital overlays and skins for access and use in online environments, virtual online environments, and extended reality virtual environmentsnear field communication tokensdownloadable mobile application software for ordering perfumery, toiletries, cosmetics, make-up, skincare preparations, body care preparations and hair care preparationsnear field communication tags for interacting with mobile applications to obtain information concerning perfumery, toiletries, cosmetics, make-up, skincare preparations, body care and hair care preparationsnear field communication tags for marketing and authentication of perfumery, toiletries, cosmetics, make-up, skincare preparations, body care and hair care preparationsdownloadable virtual goods, namely, digital media, digital videos, downloadable digital files authenticated by non-fungible tokens (NFTs), and digital art authenticated by non-fungible tokens (NFTs)downloadable digital files authenticated by non-fungible tokens (NFTs) and other application tokens to represent virtual goods, namely, cosmetic preparations and beauty preparations for use online and in online virtual worldsdownloadable digital files authenticated by nonfungible tokens (NFTs) and other application tokens to represent digital media, digital art and digital videos

Classe 21Outros setores

Hair and make-up brushescosmetic and personal cleaning spongeshousehold or kitchen utensils and containers (not of precious metal or coated therewith)hair make-up and cosmetic brushes, hair combs, nail brushes, body sponges, bath brushes, bath sponges, body scrubbing gloves, body scrubbing puffs, loofahs, sponge bags [fitted], candlesticks and candle holders not of precious metal, candle jars, aroma jars, pots and stands not of precious metal, shaving brush stands, fragrant oil burners, plates for diffusing aromatic oilaromatic oil diffusers, other than reed diffusers, back scratchers, scent sprays (atomizers), perfume atomizers, cosmetic powder compacts, powder compacts (cases), soap dishes, toothbrush holders, tea strainers, cosmetic applicators and accessories, namely face/body brushes, facial sponges, cosmetic bags [fitted], brushes and combs for eyebrows and eyelashes, eyeliner brushes and combs, foam toe separators, foam cosmetic applicators, cosmetic sponges and powder puffsarticles for cleaning purposesglassware, cookware, bakeware, porcelain and earthenware

Classe 35Comércio e serviços

Retail services connected with the sale of beauty and personal care products, cosmetics, fragrances, toiletries, skin care preparations and haircare preparations, clothing, including but not limited to suits, articles of underclothing, athletic clothing, sporting and gymnastic clothing, stockings, shirts, tshirts, sweatshirts, blouses, trousers, skirts, dresses, fancy dress costumes, jackets, overalls, waistcoats, panty-hose, tights, knitted articles of clothing, scarves, dressing gowns, bath robes, sleeping garments, hats, socks, belts, caps, gloves and aprons, all for wear, jeans, neckwear, swimwear and footwear, including boots, shoes and slippers, jewellery, travelling bags, umbrellas, parasols and walking sticks, tote bags, duffel bags, sports bags, handbags, travel cases, cosmetic cases, dietary supplements, vitamins, liquid supplements, nutritional supplements, nutritional snack bars for use as meal replacements, beverage powder meal replacement mix, topical analgesic preparations, medicated skin care preparations, medicated cosmetics preparations, feminine hygiene products, medicated eye care preparations, all-purpose disinfecting and deodorizing preparations, antibacterial preparations for the hands, body, feet, mouth, medicated foot care preparations, contact lenses preparations, medicated hair care preparations, medicated lip-care preparations, dentifrices, herbal preparations, insect repellent preparations, smart watches, pillow mist, essential oils and diffusers, body and foot massagers and hot water bottles, household and kitchen utensils and kitchen containers, combs and sponges, brushes (except paint brushes), articles for cleaning purposes, kitchenware, bakeware, glassware, dinnerware, cookware, towels, candles and diffusers, tealights and holders, decorative lights, throws, wax melts, mugs, hanging decorations and storageretail services provided via the Internet connected with the sale of beauty and personal care products, cosmetics, fragrances, toiletries, skin care preparations and hair care preparations, clothing, including but not limited to suits, articles of underclothing, athletic clothing, sporting and gymnastic clothing, stockings, shirts, t-shirts, sweatshirts, blouses, trousers, skirts, dresses, fancy dress costumes, jackets, overalls, waistcoats, panty-hose, tights, knitted articles of clothing, scarves, dressing gowns, bath robes, sleeping garments, hats, socks, belts, caps, gloves and aprons, all for wear, jeans, neckwear, swimwear and footwear, including boots, shoes and slippers, jewellery, traveling bags, umbrellas, parasols and walking sticks, tote bags, duffel bags, sports bags, handbags, travel cases, cosmetic cases, dietary supplements, vitamins, liquid supplements, nutritional supplements, nutritional snack bars for use as meal replacements, beverage powder meal replacement mix, topical analgesic preparations, medicated skin care preparations, medicated cosmetics preparations, feminine hygiene products, medicated eye care preparations, all-purpose disinfecting and deodorizing preparations, antibacterial preparations for the hands, body, feet, mouth, medicated foot care preparations, contact lenses preparations, medicated hair care preparations, medicated lip-care preparations, dentifrices, herbal preparations, insect repellent preparations, smart watches, pillow mist, essential oils and diffusers, body and foot massagers and hot water bottles, household and kitchen utensils and kitchen containers, combs and sponges, brushes (except paintbrushes), articles for cleaning purposes, kitchenware, bakeware, glassware, dinnerware, cookware, towels, candles and diffusers, tealightsand holders, decorative lights, throws, wax melts, mugs, hanging decorations and storageretail services via telephone shop at home services and shop at home parties connected with the sale of beauty and personal care products, cosmetics, fragrances, toiletries, skin care preparations and hair care preparations, clothing, including but not limited to suits, articles of underclothing, athletic clothing, sporting and gymnastic clothing, stockings, shirts, t-shirts, sweatshirts, blouses, trousers, skirts, dresses, fancy dress costumes, jackets, overalls, waistcoats, panty-hose, tights, knitted articles of clothing, scarves, dressing gowns, bath robes, sleeping garments, hats, socks, belts, caps, gloves and aprons, all for wear, jeans, neckwear, swimwear and footwear, including boots, shoes and slippers, jewellery, traveling bags, umbrellas, parasols and walking sticks, tote bags, duffel bags, sports bags, handbags, travel cases, cosmetic cases, dietary supplements, vitamins, liquid supplements, nutritional supplements, nutritional snack bars for use as meal replacements, beverage powder meal replacement mix, topical analgesic preparations, medicated skin care preparations, medicated cosmetics preparations, feminine hygiene products, medicated eye care preparations, all-purpose disinfecting and deodorizing preparations, antibacterial preparations for the hands, body, feet, mouth, medicated footcare preparations, contact lenses preparations, medicated hair care preparations, medicated lip-care preparations, dentifrices, herbal preparations, insect repellent preparations, smart watches, pillow mist, essential oils and diffusers, body and foot massagers and hot water bottles, household and kitchen utensils and kitchen containers, combs and sponges, brushes (except paint brushes), articles for cleaning purposes, kitchenware, bakeware, glassware, dinnerware, cookware, towels, candles and diffusers, tealights and holders, decorative lights, throws, wax melts, mugs, hanging decorations and storageonline ordering services connected with the sale of beauty and personal care products, cosmetics, fragrances, toiletries, skin care preparations and hair care preparations, clothing, including but not limited to suits, articles of underclothing, athletic clothing, sporting and gymnastic clothing, stockings, shirts, t-shirts, sweatshirts, blouses, trousers, skirts, dresses, fancy dress costumes, jackets, overalls, waistcoats, panty-hose, tights, knitted articles of clothing, scarves, dressing gowns, bath robes, sleeping garments, hats, socks, belts, caps, gloves and aprons, all for wear, jeans, neckwear, swimwear and footwear, including boots, shoes and slippers, jewellery, traveling bags, umbrellas, parasols and walking sticks, tote bags, duffel bags, sports bags, handbags, travel cases, cosmetic cases, dietary supplements, vitamins, liquid supplements, nutritional supplements, nutritional snack bars for use as meal replacements, beverage powder meal replacement mix, topical analgesic preparations, medicated skin care preparations, medicated cosmetics preparations, feminine hygiene products, medicated eye care preparations, all-purpose disinfecting and deodorizing preparations, antibacterial preparations for the hands, body, feet, mouth, medicated foot care preparations, contact lenses preparations, medicated hair care preparations, medicated lip-care preparations, dentifrices, herbal preparations, insect repellent preparations, smart watches, pillow mist, essential oils and diffusers, body and foot massagers and hot water bottles, household and kitchen utensils and kitchen containers, combs and sponges, brushes (except paintbrushes), articles for cleaning purposes, kitchenware, bakeware, glassware, dinnerware, cookware, towels, candles and diffusers, tealights and holders, decorative lights, throws, wax melts, mugs, hanging decorations and storagemail order retail services for beauty and personal care products, cosmetics, fragrances, toiletries, skin care preparations and hair care preparations, clothing, including but not limited to suits, articles ofunderclothing, athletic clothing, sporting and gymnastic clothing, stockings, shirts, t-shirts, sweatshirts, blouses, trousers, skirts, dresses, fancy dress costumes, jackets, overalls, waistcoats, panty-hose, tights, knitted articles of clothing, scarves, dressing gowns, bath robes, sleeping garments, hats, socks, belts, caps, gloves and aprons, all for wear, jeans, neckwear, swimwear and footwear, including boots, shoes and slippers, jewellery, traveling bags, umbrellas, parasols and walking sticks, tote bags, duffel bags, sports bags, handbags, travel cases, cosmetic cases, dietary supplements, vitamins, liquid supplements, nutritional supplements, nutritional snack bars for use as meal replacements, beverage powdermeal replacement mix, topical analgesic preparations, medicated skin care preparations, medicated cosmetics preparations, feminine hygiene products, medicated eye care preparations, all-purpose disinfecting and deodorizing preparations, antibacterial preparations for the hands, body, feet, mouth, medicated foot care preparations, contact lenses preparations, medicated hair care preparations, medicated lip-care preparations, dentifrices, herbal preparations, insect repellent preparations, smart watches, pillow mist, essential oils and diffusers, body and foot massagers and hot water bottles, household and kitchen utensils and kitchen containers, combs and sponges, brushes (except paintbrushes), articles for cleaning purposes, kitchenware, bakeware, glassware, dinnerware, cookware, towels, candles and diffusers, tealights and holders, decorative lights, throws, wax melts, mugs, hanging decorations and storageretail services connected with the sale of subscription boxes containing beauty and personal care products, cosmetics, fragrances, toiletries, skin care preparations and hair care preparations, clothing, including but not limited to suits, articles of underclothing, athletic clothing, sporting and gymnastic clothing, stockings, shirts, t-shirts, sweatshirts, blouses, trousers, skirts, dresses, fancy dress costumes, jackets, overalls, waistcoats, panty-hose, tights, knitted articles of clothing, scarves, dressing gowns, bath robes, sleeping garments, hats, socks, belts, caps, gloves and aprons, all for wear, jeans, neckwear, swimwear and footwear, including boots, shoes and slippers, jewellery, traveling bags, umbrellas, parasols and walking sticks, tote bags, duffelbags, sports bags, handbags, travel cases, cosmetic cases, dietary supplements, vitamins, liquid supplements, nutritional supplements, nutritional snack bars for use as meal replacements, beverage powder meal replacement mix, topical analgesic preparations, medicated skin care preparations, medicated cosmetics preparations, feminine hygiene products, medicated eye care preparations, all-purpose disinfecting and deodorizing preparations, antibacterial preparations for the hands, body, feet, mouth, medicated foot care preparations, contact lenses preparations, medicated hair care preparations, medicated lip-care preparations, dentifrices, herbal preparations, insect repellent preparations, smart watches, pillow mist, essential oils and diffusers, body and foot massagers and hot water bottles, household and kitchen utensils and kitchen containers, combs and sponges, brushes (except paint brushes), articles for cleaning purposes, kitchenware, bakeware, glassware, dinnerware, cookware, towels, candles and diffusers, tealights and holders, decorative lights, throws, wax melts, mugs, hanging decorations and storagepresentation of goods namely beauty and personal care products, cosmetics, fragrances, toiletries, skin care preparations and hair care preparations, clothing, including but not limited to suits, articles of underclothing, athletic clothing, sporting and gymnastic clothing, stockings, shirts, t-shirts, sweatshirts, blouses, trousers, skirts, dresses, fancy dress costumes, jackets, overalls, waistcoats, panty-hose, tights, knitted articles of clothing, scarves, dressing gowns, bath robes, sleeping garments, hats, socks, belts, caps, gloves and aprons, all forwear, jeans, neckwear, swimwear and footwear, including boots, shoes and slippers, jewellery, traveling bags, umbrellas, parasols and walking sticks, tote bags, duffel bags, sports bags, handbags, travel cases, cosmetic cases, dietary supplements, vitamins, liquid supplements, nutritional supplements, nutritional snack bars for use as meal replacements, beverage powder meal replacement mix, topical analgesic preparations, medicated skin care preparations, medicated cosmetics preparations, feminine hygiene products, medicated eye care preparations, all-purpose disinfecting and deodorizing preparations, antibacterial preparations for the hands, body, feet, mouth, medicated footcare preparations, contact lenses preparations, medicated hair care preparations, medicated lip-care preparations, dentifrices, herbal preparations, insect repellent preparations, smart watches, pillow mist, essential oils and diffusers, body and foot massagers and hot water bottles, household and kitchen utensils and kitchen containers, combs and sponges, brushes (except paint brushes), articles for cleaning purposes, kitchenware, bakeware, glassware, dinnerware, cookware, towels, candles and diffusers, tealights and holders, decorative lights, throws, wax melts, mugs, hanging decorations and storage, on communication media for retail purposesretail services via catalogues related to beauty and personal care products, cosmetics, fragrances, toiletries, skin care preparations and hair care preparations, clothing, including but not limited to suits, articles of underclothing, athletic clothing, sporting and gymnastic clothing, stockings, shirts, t-shirts, sweatshirts, blouses, trousers, skirts, dresses, fancy dress costumes, jackets, overalls, waistcoats, panty-hose, tights, knitted articles of clothing, scarves, dressing gowns, bath robes, sleeping garments, hats, socks, belts, caps, gloves and aprons, all for wear, jeans, neckwear, swimwear and footwear, including boots, shoes and slippers, jewellery, traveling bags, umbrellas, parasols and walking sticks, tote bags, duffel bags, sports bags, handbags, travel cases, cosmetic cases, dietary supplements, vitamins, liquid supplements, nutritional supplements, nutritional snack bars for use as meal replacements, beverage powder meal replacement mix, topical analgesic preparations, medicated skin care preparations, medicated cosmetics preparations, feminine hygiene products, medicated eye care preparations, all-purpose disinfecting and deodorizing preparations, antibacterial preparations for the hands, body, feet, mouth, medicated foot care preparations, contact lenses preparations, medicated hair care preparations, medicated lip-care preparations, dentifrices, herbal preparations, insect repellent preparations, smart watches, pillow mist, essential oils and diffusers, body and foot massagers and hot water bottles, household and kitchen utensils and kitchen containers, combs and sponges, brushes (except paint brushes), articles for cleaning purposes, kitchenware, bakeware, glassware, dinnerware, cookware, towels, candles and diffusers, tealights and holders, decorative lights, throws, wax melts, mugs, hanging decorations and storage

Classe 41Educação

Virtual reality game services provided on-line from a computer networkentertainment services, namely, providing on-line, non-downloadable virtual perfumery, toiletries, cosmetics, make-up, skincare preparations, body care preparations and hair care preparations, digital animated and non-animated designs and characters, avatars, digital overlays, and skins for use in virtual environmentsvirtual reality and interactive game services provided online from a global computer network and through various wireless networks and electronic devicesentertainment services, namely, providing virtual environments in which users can interact for recreational, leisure, or entertainment purposesentertainment services provided in online virtual environmentsentertainment services in the nature of organizing, arranging, and hosting virtual performances and social entertainment eventsproviding online non-downloadable photographs, videos, or audio recordings and images, authenticated by non-fungible tokens (NFTs)providing online non-downloadable digital artwork and imagesproviding on-line non-downloadable virtual goods, namely, digital art, photographs, videos, audio recordings, online digital artwork and images, and other downloadable digital files authenticated by non-fungible tokens (NFTs)

Classe 42Software e TI

Providing temporary use of non-downloadable software featuring digital files authenticated by non-fungible tokens (NFTs) and other application tokensproviding temporary use of non-downloadable software featuring collectible images and videos authenticated by non-fungible tokens (NFTs)providing on-line software featuring digital art authenticated by non-fungible tokens (NFTs)providing on-line non-downloadable software featuring digital files authenticated by non-fungible tokens (NFTs) used with blockchain technologyproviding on-line non-downloadable software featuring digital files authenticated by non-fungible tokens (NFTs) used with blockchain technology to represent a collectible itemproviding on-line non-downloadable software featuring digital files authenticated by non-fungible tokens (NFTs) used with blockchain technology for data storage and content access limitation

Classificação de Viena

Elementos figurativos identificados na marca, segundo a classificação internacional de Viena (OMPI).

27.5.24Formas de escrita, numerais
26.4.18Figuras e sólidos geométricos
29.1.12Cores
26.4.5Figuras e sólidos geométricos

Linha do tempo do processo

6 eventos

Movimentações mais recentes da marca “AVON” publicadas na Revista da Propriedade Industrial (RPI). O detalhe de cada despacho fica na consulta completa.

  1. Andamento07 de abr. de 2026RPI 2883

    Deferimento da petição

    Detalhes na consulta completa
  2. Concessão / deferimento11 de mar. de 2025RPI 2827

    Concessão de registro em designação

    Detalhes na consulta completa
  3. Andamento28 de jan. de 2025RPI 2821

    Deferimento de designação

    Detalhes na consulta completa

Saiba mais (+3 movimentações)

Veja o histórico completo de despachos desta marca e receba alertas de novas movimentações.

Ver histórico completo

Presença publicitária

Um anunciante usa este nome, mas não é o titular desta marca

  • AVON COSMETICOS LTDA.

    CNPJ 56.991.441/0001-57 · SÃO PAULO/SP

    112 filmes publicitários · 2013–2024

O uso do nome em publicidade pode indicar mercado ativo, mas não prova titularidade da marca. Pode haver uso por terceiro, coincidência comercial ou conflito de marca.

Presença publicitária TrademarkIQ. Sinal informativo para pesquisa e SEO, não substitui verificação jurídica.

O que fazer se a sua marca se aproxima de "AVON"?

Conflitos de marcas no Brasil são resolvidos com base na anterioridade do depósito, nas classes de Nice e no segmento de atuação. O processo tem várias fases e pode ficar complexo quando o nome é parecido ou o mercado se cruza. Uma leitura cuidadosa ajuda a decidir se vale seguir, ajustar ou recuar.

A TrademarkIQ cruza histórico, decisões e padrões de aprovação por classe e setor em uma base com +6 milhões de processos brasileiros. Isso ajuda a enxergar o risco com mais contexto e a encontrar o melhor caminho comercial e jurídico para a sua marca.

Quer registrar a sua marca?

  1. 1Diga o nome e o ramo. A análise de anterioridade sai da base oficial do INPI, a mesma que você acabou de consultar.
  2. 2Um escritório verificado assume o caso, define as classes e a especificação, e protocola no INPI.
  3. 3Você recebe o número do processo e acompanha cada despacho até a decisão final.
Falar com um escritório verificado

Sem custo para pedir a análise. O preço depende do escritório e do caso.

AlertaMarcas

Seja avisado antes que vire problema

Monitoramento contínuo: receba um alerta a cada novo depósito que possa colidir com AVON ou com a sua marca — a tempo de se opor dentro do prazo.

Usamos seus dados apenas para este aviso.

Dados atualizados a partir de uma base com +6 milhões de marcas brasileiras analisadas. Esta página é informativa e não substitui parecer jurídico, mas ajuda a orientar a decisão com mais contexto comercial e técnico.

Antes de pagar por um registro, confirme o protocolo

Registro de marca no Brasil começa com um pedido protocolado no INPI, que gera um número de processo público e consultável. Quem contrata sem receber esse número não tem como saber se algo foi de facto depositado, e só descobre quando o prazo já passou. Um pedido bem instruído também não se resume a preencher um formulário: a classe errada ou uma especificação mal redigida derruba o registro meses depois, com a taxa já paga.

Peça sempre o número do processo, confirme aqui nesta busca, e prefira quem responde pelo acompanhamento até a decisão final.

Ver escritórios verificados, com taxa de aprovação medida