CHOO

CHOO

Registrada

Nominativa · Brasil

CosméticosTecnologiaOutros setoresRoupasComércio e serviços

Andamento no INPI

  1. Depósito07/11/23
  2. Publicação06/08/24
  3. Exame
  4. Deferimento13/05/25
  5. Concessão29/07/25
  6. Vigente07/11/33

Registro concedido em 29/07/2025 e em vigor até 07/11/2033, quando precisa ser renovado.

Proteção válida até:07/11/2033

Vigiar esta marca

Última movimentação publicada pelo INPI: 29/07/2025 (RPI 2847). Atualizamos a cada nova RPI, publicada semanalmente.

Marca registrada: vale avaliar o risco de conflito

A marca "CHOO" está registrada no Brasil. Se você usa ou pretende usar um nome similar, pode haver risco de conflito. Vale olhar classes, histórico e despachos antes de decidir o próximo passo.

Panorama da marca

Situação INPI
Registro de marca em vigor (Madri)
Tramitação até registro
1 ano e 8 meses
Eventos no processo
7
Última atualização
29 de julho de 2025

Dados do processo

Titular
J. Choo Limited
Procurador
Gusmão & Labrunie
Gusmão & LabrunieVer perfil do escritório
Número do processo
501785612
Número de registro
501785612
Natureza
Madri Produto/Serviço
Data do depósito
07 de novembro de 2023
Data do registro
29 de julho de 2025
Válido até
07 de novembro de 2033

Produtos e serviços cobertos

Classe 3Cosméticos

Soaps, bath gel, shower gelperfumery, fragrances, eau de toilette, colognes, aftershave, perfumes in solid formcosmetics, make up, make up preparationsessential oils, essential oils for personal use, body oils, body lotion, body cream, moisturizing creams, deodorant for personal use, pre-shave and after-shave lotionscreams, gels and foam for shavinghair lotions, hair conditioners, foot lotionsbath preparations not for medical purposes, balms not for medical purposesnail care preparations, nail varnish, nail polish, nail varnish and nail polish removing preparationstalcum powdersunscreen preparationssun-tanning preparationspumice stoneemerydentifricesshoe cream, shoe polish, shoe waxcleaning and polishing preparations, including cleaning and polishing preparations for leather, footwear, handbags and sunglassesroom fragrance, room fragrancing preparations, aromatics for indoor use

Classe 9Tecnologia

Eyewear, sunglasses, spectacles, sunglasses and spectacles cases and frames, optical framespouches and bags adapted to carry sunglasses and spectacleslaptop cases, laptop bagsmobile phone cases, smartphone cases, mobile phone strapsencoded bank cards, encoded loyalty cardsbags adapted for electrical apparatus and instruments, bags adapted for tablet computers, bags adapted for mobile phones, bags adapted for smartphones, bags adapted for laptops, bags adapted for headphones, bags adapted to ear buds, bags adapted for PDAsapparatus for recording, transmission or reproduction of sound or images, earphones, headphones, magnetic data carriers, recording discspre-recorded CDs, CD-ROMs, tapes and discsprotective footwearelectronic publications (downloadable)software applications (apps)mouse mats, electronic tags for goodssmart watchesdownloadable software being non-fungible tokens for facilitating commercial transactionsdownloadable software being nonfungible tokens relating to digital art, photographs, videos, and audio recordingsdownloadable digital content being images and graphicsdownloadable software being non-fungible tokens relating to digital art representing virtual goods, namely, clothing, footwear, headwear, handbags, bags, purses, wallets, jewellery, watches, sunglasses, eyewear, perfumery, keyrings, towels, textiles, linen and cosmeticsdownloadable image files containing digital artwork being virtual representations of clothing, footwear, headwear, handbags, bags, purses, wallets, jewellery, watches, sunglasses, eyewear, perfumery, keyrings, towels, textiles, linen and cosmeticscomputer software, namely, downloadable virtual products to be used in virtual reality worlds, games, video games or other virtual environments, namely virtual clothing, virtual footwear, virtual headwear, virtual handbags, virtual bags, virtual purses, virtual wallets, virtual jewellery, virtual watches, virtual sunglasses, virtual eyewear, virtual perfumery, virtual keyrings, virtual towels, virtual textiles, virtual linen and virtual cosmeticssoftware applications for use in creating avatars and virtual simulations for virtually trying, selecting, designing, customising and using clothing, footwear, headwear, handbags, bags, purses, wallets, jewellery, watches, sunglasses, eyewear, perfumery, keyrings, towels, textiles, linen and cosmetics

Classe 14Outros setores

Precious metals and their alloysjewelleryjewellery in the nature of jewellery ornamentsjewellery for use on shoes and handbagsjewellery in the nature of clip-on jewellery for use as fashion accessoriescostume jewellerycostume jewellery in the nature of jewellery ornamentscostume jewellery for use on shoes and handbagscostume jewellery in the nature of clip-on jewellery for use as fashion accessoriesearrings, bracelets, chains, necklaces, clip on jewellery, arm cuffs (jewellery), wrist bands (jewellery)jewellery made of leatherkey rings (trinkets or fobs)key chainskey fobstrinkets of metalkey fobs of leather or imitations of leather incorporating key ringskey holdershorological and chronometric instrumentswatches, bracelets and straps for watches, cases adapted to contain watchesjewellery boxes, presentation boxes for jewellery, boxes of precious metalstie clips, cufflinksshoe ornaments and handbag ornaments of precious metalornaments (jewellery)parts and fittings for the aforesaid goods

Classe 25Roupas

Clothing, footwear and headgearheadbands, turbansvisors being headwearscarvesgloves (clothing), hats, belts, swimming capsraincoats, hosiery, sashes for wear, wedding dresses, stoles of imitation fur, muffs of imitation fur, ear muffs, hats of imitation fur, coats of imitation furkaftansswimwearunderclothingouterclothingslippers

Classe 35Comércio e serviços

Advertising and marketing servicessales promotion for othersprocurement services for othersretail services and online retail services, all connected with and in relation to luxury goods, lifestyle and personal products namely, soaps, bath gel, shower gel, perfumery, fragrances, eau de toilette, colognes, aftershave, perfumes in solid form, cosmetics, make up, make up preparations, essential oils, essential oils for personal use, body oils, body lotion, body cream, moisturizing creams, deodorant for personal use, pre-shave and after-shave lotions, creams, gels and foam for shaving, hair lotions, hair conditioners, foot lotions, bath preparations not for medical purposes, balms not for medical purposes, nail care preparations, nail varnish, nail polish, nail varnish and nail polish removing preparations, talcum powder, sunscreen preparations, sun-tanning preparations, pumice stone, emery, dentifrices, shoe cream, shoe polish, shoe wax, cleaning and polishing preparations, including cleaning and polishing preparations for leather, footwear, handbags, sunglasses, room fragrance, room fragrancing preparations, aromatics for indoor useretail services and online retail services, all connected with and in relation to luxury goods, lifestyle and personal products namely, eyewear, sunglasses, spectacles, sunglasses and spectacles cases and frames, optical frames, pouches and bags adapted to carry sunglasses and spectacles, laptop cases, laptop bags, mobile phone cases, smartphone cases, mobile phone straps, encoded bank cards, encoded loyalty cards, bags adapted for electrical apparatus and instruments, bags adapted for tablet computers, bags adapted for mobile phones, bags adapted for smartphones, bags adapted for laptops, bags adapted for headphones, bags adapted to ear buds, bags adapted for PDAs, apparatus for recording, transmission or reproduction of sound or images, earphones, headphones, magnetic data carriers, recording discs, pre-recorded CDs, CD-ROMs, tapes and discs, protective footwear, electronic publications (downloadable), software applications (Apps), mouse mats, electronic tags for goods, smart watchesretail services and online retail services, all connected with and in relation to digital art, photographs, videos, and audio recordings authenticated by non-fungible tokensretail services and online retail services, all connected with and in relation to downloadable digital content being images and graphicsretail services and online retail services, all connected with and in relation to digital art representing virtual goods, namely, clothing, footwear, headwear, handbags, bags, purses, wallets, jewellery, watches, sunglasses, eyewear, perfumery, keyrings, towels, textiles, linen and cosmetics authenticated by nonfungible tokensretail services and online retail services, all connected with and in relation to downloadable image files containing digital artwork being virtual representations of clothing, footwear, headwear, handbags, bags, purses, wallets, jewellery, watches, sunglasses, eyewear, perfumery, keyrings, towels, textiles, linen and cosmeticsretail services and online retail services, all connected with and in relation to computer software, namely, downloadable virtual goods being virtual clothing, virtual footwear, virtual headwear, virtual handbags, virtual bags, virtual purses, virtual wallets, virtual jewellery, virtual watches, virtual sunglasses, virtual eyewear, virtual perfumery, virtual keyrings, virtual towels, virtual textiles, virtual linen and virtual cosmeticsretail services and online retail services, all connected with and in relation to precious metals and their alloys, jewellery, jewellery in the nature of jewellery ornaments, jewellery for use on shoes and handbags, jewellery in the nature of clip-on jewellery for use as fashion accessories, costume jewellery, costume jewellery in the nature of jewellery ornaments, costume jewellery for use on shoes and handbags, costume jewellery in the nature of clipon jewellery for use as fashion accessories, earrings, bracelets, chains, necklaces, clip on jewellery, arm cuffs (jewellery), wrist bands (jewellery), jewellery made of leatherkey rings (trinkets or fobs), key chains, key fobs, trinkets of metal, key fobs of leather or imitations of leather incorporating key rings, key holders, horological and chronometric instruments, watches, bracelets and straps for watches, cases adapted to contain watches, jewellery boxes, presentation boxes for jewellery, boxes of precious metals, tie clips, cufflinks, shoe ornaments and handbag ornaments of precious metal, ornaments (jewellery), buckles of precious metalretail services and online retail services, all connected with and in relation to handbags, travelling bags, weekend bags, trunks, trunks for storing shoes, purses, wallets, clutch bags, travel wallets, luggage tags, luggage label holders, cosmetic bags, make-up bags, vanity bags, vanity cases not fitted, pouches, carrying cases, bags, shoe bags, textile shopping bags, backpacks, garment bags, beach bags, briefcases, suitcases, attaché cases, cases of leather or leather board or imitation leather, key cases, key bags, key wallets, card cases, card holders, credit card holders, debit card holders, bank card holders, business card cases, document cases, hat boxes made of leather or imitations of leather, parasols, umbrellas, walking sticks, laces (leather), leashes, collars and leads for animals, garments and clothing for pets, shirts, polo shirts, t-shirts, jumpers, cardigans, gilets (sleeveless jackets), sports jerseys, undershirts, brassieres, vests, briefs, boxer shorts, shorts, leggings [trousers], jean pants, casual pants, bathing pants, beach pants, sports pants, sleepwear, men's suits, women's suits, dresses, skirts, jackets (clothing), coats, blouses, t-shirts, shoes, sport shoes, caps being headwear, scarves, gloves (clothing), hats, belts (clothing), swimming hats, raincoats, socks, stockings, tights, underwear, sashes for wear, wedding dresses, kaftans, swimwearadvice and assistance in the selection of goodsshoppers' guide information

Linha do tempo do processo

7 eventos

Movimentações mais recentes da marca “CHOO” publicadas na Revista da Propriedade Industrial (RPI). O detalhe de cada despacho fica na consulta completa.

  1. Concessão / deferimento29 de jul. de 2025RPI 2847

    Concessão de registro em designação

    Detalhes na consulta completa
  2. Andamento13 de mai. de 2025RPI 2836

    Anotação de cancelamento parcial de especificação em designação

    Detalhes na consulta completa
  3. Andamento13 de mai. de 2025RPI 2836

    Deferimento de designação

    Detalhes na consulta completa

Saiba mais (+4 movimentações)

Veja o histórico completo de despachos desta marca e receba alertas de novas movimentações.

Ver histórico completo

O que fazer se a sua marca se aproxima de "CHOO"?

Conflitos de marcas no Brasil são resolvidos com base na anterioridade do depósito, nas classes de Nice e no segmento de atuação. O processo tem várias fases e pode ficar complexo quando o nome é parecido ou o mercado se cruza. Uma leitura cuidadosa ajuda a decidir se vale seguir, ajustar ou recuar.

A TrademarkIQ cruza histórico, decisões e padrões de aprovação por classe e setor em uma base com +6 milhões de processos brasileiros. Isso ajuda a enxergar o risco com mais contexto e a encontrar o melhor caminho comercial e jurídico para a sua marca.

Quer registrar a sua marca?

  1. 1Diga o nome e o ramo. A análise de anterioridade sai da base oficial do INPI, a mesma que você acabou de consultar.
  2. 2Um escritório verificado assume o caso, define as classes e a especificação, e protocola no INPI.
  3. 3Você recebe o número do processo e acompanha cada despacho até a decisão final.
Falar com um escritório verificado

Sem custo para pedir a análise. O preço depende do escritório e do caso.

AlertaMarcas

Seja avisado antes que vire problema

Monitoramento contínuo: receba um alerta a cada novo depósito que possa colidir com CHOO ou com a sua marca — a tempo de se opor dentro do prazo.

Usamos seus dados apenas para este aviso.

Dados atualizados a partir de uma base com +6 milhões de marcas brasileiras analisadas. Esta página é informativa e não substitui parecer jurídico, mas ajuda a orientar a decisão com mais contexto comercial e técnico.

Antes de pagar por um registro, confirme o protocolo

Registro de marca no Brasil começa com um pedido protocolado no INPI, que gera um número de processo público e consultável. Quem contrata sem receber esse número não tem como saber se algo foi de facto depositado, e só descobre quando o prazo já passou. Um pedido bem instruído também não se resume a preencher um formulário: a classe errada ou uma especificação mal redigida derruba o registro meses depois, com a taxa já paga.

Peça sempre o número do processo, confirme aqui nesta busca, e prefira quem responde pelo acompanhamento até a decisão final.

Ver escritórios verificados, com taxa de aprovação medida