PRO FORMA BRAND DNA

Classe 35 — Comércio e serviços

On-line administrative, advertising and marketing services to support the marketing of goods and services on a computer network; provision of business and advertising information, including data and evaluation notes relating to hotels, apartments, restaurants, travel destinations, travel and travel arrangement; compilation of information into a computer database regarding evaluation ratings and feedback for hotels, apartments, restaurants, travel destinations; distribution of advertising and business information; public relations services; advertising; customer loyalty services and customer club services for commercial, promotional and/or advertising purposes; conducting incentive, bonus and loyalty programs for advertising purposes and business promotion; computerized file management services; compilation of online computer databases and online searchable databases; commercial business management; commercial administration; provision of business information; compilation of on-line computer databases and on-line searchable databases containing information regarding hotels, apartments, restaurants and travel destinations; providing and compilation of business information directories for publishing on the Internet; compilation of business information directories for publishing on the Internet; providing business information in the nature of compilations, rankings, evaluations, reports, references and recommendations relating to business organizations, service providers, via a global computer network; retail sale services for personal data; providing a file on hotels, apartments, restaurants, travel destinations; administrative data processing; compilation of statistics; market study; marketing, also on digital networks; opinion polling; providing business information via the Internet; arranging newspaper subscriptions for others; compilation of information into computer databases regarding evaluation feedback and ratings in connection with hotels, apartments, restaurants and travel arrangements; compilation of online computer databases and online searchable databases containing information in connection with hotels, apartments, restaurants and travel arrangements; all the aforesaid services relating to hotels, apartments, restaurants, travel destinations, travel and travel arrangement.;

Classe 38 — Outros setores

Providing on-line interactive bulletin boards for the transmission of messages among computer users in the field of hotels, apartments, restaurants and travel destinations; electronic mail to facilitate the sale of goods and services by others via the computer network, and data and evaluation notes relating to hotels, apartments, restaurants, travel destinations, travel and travel arrangement; provision of access to a website where users can post ratings, reviews and recommendations on events and activities in the field of travel, hotels, apartments and restaurants [providing access to forums on the Internet].;

Classe 39 — Outros setores

Organizing travel and travel booking agencies, ticket reservation and booking services provided by a travel agency, providing information concerning travel destinations; consulting and assistance in all the aforesaid fields, including provision of all the aforesaid services online; providing information concerning hotels, apartments, restaurants; providing information and consultancy services with respect to travel destinations concerning the description, ranking, assessments, reviews, references and recommendations in the field of business organizations and service providers.;

Classe 42 — Software e TI

Computer programming, computer software design and development in connection with the indexing of data and analysis of data collected, and in connection with artificial intelligence for the customization of algorithms in order to provide a personalized offer of hotels, restaurants, apartments and travel arrangements; computer data automation services relating to hotels, apartments, restaurants and travel destinations; design, development and provision of search engines for obtaining data on hotels, apartments, restaurants, travel destinations, including over a global computer network; hosting of a website featuring reviews of hotels, apartments, restaurants and travel destinations; electronic storage of data for others in connection with hotels, apartments, restaurants, travel destinations, travel and travel arrangements; updating pages on the Internet, relating to hotels, apartments, restaurants, travel destinations, travel and travel arrangement.;

Classe 43 — Alimentação

Providing information about hotels, apartments, restaurants; hotel reservation services, reservation services for holiday accommodation and reservation services for places of residence; information services relating to hotels, restaurants, holiday accommodation and places of residence; ratings of hotel rooms [hotel services]; consulting and assistance in all the aforesaid fields, including provision of all the aforesaid services online; providing reviews relating to hotels; providing information and advice with respect to hotels, apartments, restaurants concerning the description, ranking, assessments, reviews, referrals and recommendations in the field of commercial organizations and service providers.;